Looking for a career?

The Fremont Company Introduces Three New Crowdsourced Flavors of Frank’s Sauerkraut

Fremont, Ohio August 9, 2024 – The Fremont Company, producers of Frank’s, America’s most beloved sauerkraut, has just released three new crowdsourced flavors: Smokey BBQ, Mustard, and Pickle Relish. The flavors are a result of a three-year national consumer sampling program that received input from thousands of sauerkraut aficionados representing multiple generations.

According to Chris Smith, President of The Fremont Company, “We initiated the Frank’s Future Kraut program in 2019, engaging with consumers across several interactive platforms to gather opinions and direction. We literally started with a blank slate, synthesized what we learned into a variety of choices and put it to a national vote. The results of our work are now on store shelves. This is literally an exercise of giving the people what they want.”

The Frank’s Future Kraut program reflects an early commercial foray into crowdsourcing, with The Fremont Company literally tossing out the old food playbook of telling consumers what they should eat. “We flipped the equation and let consumers into the kitchen. Sales will indicate if we gave them what they asked for,” adds Smith.

The new Frank’s Kraut flavors are currently appearing on retail shelves across the country. Contact The Fremont Company for inquiries on where and how to find these new products.

About The Fremont Company

The Fremont Company is a fourth-generation owned family company. The Fremont Company has over 100 years’ experience in the manufacturing of tomato-based sauces, fermented and pickled vegetables, and other specialty foods.

Leave a Reply

Your email address will not be published. Required fields are marked *