Fremont, Ohio August 9, 2024 – The Fremont Company, producers of Frank’s, America’s most beloved sauerkraut, has just released three new crowdsourced flavors: Smokey BBQ, Mustard, and Pickle Relish. The flavors are a result of a three-year national consumer sampling program that received input from thousands of sauerkraut aficionados representing multiple generations.
According to Chris Smith, President of The Fremont Company, “We initiated the Frank’s Future Kraut program in 2019, engaging with consumers across several interactive platforms to gather opinions and direction. We literally started with a blank slate, synthesized what we learned into a variety of choices and put it to a national vote. The results of our work are now on store shelves. This is literally an exercise of giving the people what they want.”
The Frank’s Future Kraut program reflects an early commercial foray into crowdsourcing, with The Fremont Company literally tossing out the old food playbook of telling consumers what they should eat. “We flipped the equation and let consumers into the kitchen. Sales will indicate if we gave them what they asked for,” adds Smith.
The new Frank’s Kraut flavors are currently appearing on retail shelves across the country. Contact The Fremont Company for inquiries on where and how to find these new products.
About The Fremont Company
The Fremont Company is a fourth-generation owned family company. The Fremont Company has over 100 years’ experience in the manufacturing of tomato-based sauces, fermented and pickled vegetables, and other specialty foods.
2 Responses
I was delightfully pleased when I found my local dollar store carries Totally Tomato Spicy Ketchup. As a former Fremont resident growing up on Croghan Street , finding your product reminded me of my youth, eating your sauerkraut and attending the sauerkraut festival! Thanks for making my day!!
PS. I look for forward to trying the ketchup.
It’s impressive to see The Fremont Company embracing consumer input through the Frank’s Future Kraut program, resulting in innovative flavors like Smokey BBQ, Mustard, and Pickle Relish. This approach not only honors tradition but also adapts to contemporary tastes, ensuring Frank’s Sauerkraut remains a beloved staple for generations to come.